"Joinin Wine" is an online e-commerce platform and community that offers a curated selection of wines tailored to your preferences and interests. Users can create their personalized wine list, share tasting experiences, and earn rebates through affiliate campaign by sharing this wine list. Additionally, you can conveniently invest in wine stocks and store your collection in our cellar.

This contract project involved building the brand and product from scratch. I worked on initial planning, branding, UI/UX design, RWD, and collaborated with the engineering team.