Powered by Foxconn, the largest electronics manufacturer, our mission is to establish a smart hospital ecosystem.

Our healthcare business group comprised numerous subsidiaries and product lines, lacking a uniform brand identity and distinct style. This led to ambiguity and confusion in brand positioning, tone, and image.

My goal was to revamp the branding and utilize it to amplify the impact on products and the market.

As the lead designer for this project, I took on the responsibility of rebranding 4 product lines, redesigning 2 logos and app icons, and creating brand style guidelines.